In addition, Google has coined the term "title link" to refer to the title of a search result on Google Search.

Google has just released two new help documents to assist publishers in controlling what Google shows in search results for the listing's title and description. In addition, Google coined the phrase "title link" to refer to the title of a search result.

In search results, you can control your title links. The first document, titled control your title links in search results, defines what a "title link" is. A title link is defined as "the title of a search result on Google Search and other properties (such as Google News) that links to the web page."

The document then discusses best practices for writing title> elements, how Google generates title links for search results, how to avoid common title> element problems, and how to provide feedback to Google on this topic.

As a reminder, Google made a change to title links in August that irritated a number of publishers. Google then explained why and scaled it back a bit.

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Control your search result snippets. The second new help document, control your snippets in search results, defines what a snippet is first. A snippet is "the description or summary portion of a search result on Google Search and other properties (such as Google News)."

The document then discusses how snippets are generated, the differences between rich results and meta description tags, how to avoid snippets or adjust snippet length, and best practices for creating meta descriptions.

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What has changed? What changed with the help documents was that Google separated them into two separate documents, rather than combining them into a single document. Google also added the term title links, as well as examples of how Google adjusts title links and other minor text changes.

Why do we care? These documents should help you understand how Google displays search result snippets and how you can better control what appears in Google Search. Also, it was always awkward for me to write about the title in the search results, so having a defined name for it (i.e., "title link") makes it easier.


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